How much joy it gives us to find a new use for the sneakers with which we can no longer run because the sand enters through the holes in the sole. The reason is not that the attachment to the material dictates us, but that the need not to generate more garbage and take full advantage of the elements makes us feel that recycling our own is a challenge and a success when it is achieved. The cardboard boxes are perfect to store the clothes of the station that has just passed; old t-shirts first go through pajamas and then cloths to clean the dust; we get to the point of turning an old television, recycled from our parents' house, into a vintage decoration object. Sound systems, desktop computers, radios, typewriters, cameras, everything happens first in our imagination before ending up in the trash can. There are elements that are difficult to transform because we can not imagine how to exceed their specific and definitive use. An example: the cables of electric extensions.

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But, as always, someone has already thought about this - in this case the American CRAIGHTON BERMAN - and has designed the COIL or Spiral Lamp, which reduces domestic lamps to the most absolute and minimal use of their basic elements. A simple electrical cable, indispensable for the common use of light, spirals up and shapes the shape, defining an iconic volume of a table lamp and allowing to connect at the end a energy-saving bulb and LED technology. The surface is created entirely by a single power cable, of 100 extension feet, which is wound around a transparent acetate cut with laser and with the shape of the object. This simple transformation resizes the use of cable and elevates it to the category of the highest industrial design. More information on the Website