From the day 10 and until March's 24 Ikea will develop a promotion campaign at 4 Paris metro stations. In this campaign the furniture of the Swedish multinational will flood the platforms of these four stations, with sofas of all types and colors, armchairs, lamps and panels on the wall in which are reflected cabinets, shelves, books ...

The objective is to reach their potential buyers, working people, middle class, or medium-high, who daily takes public transport and most likely will buy in their store.

The truth is that with this idea it will be a pleasure to wait for the metro, pity that it is only for a few days.

Vía: Freshome