Union make force. That could be the motto that governs the decorative event of the year that begins tomorrow in Madrid. Of the 27 al 31 March will be held International Design Week that unites Casa Pasarela y360 Interior Home, two professional fairs from the world of design and interior design that come together for the first time to make the Spanish capital a benchmark in the sector.
The two together offer a complete panorama of all the tendencies of the sector, a multi-brand and multisectorial space of interior design, high decoration and first design firms for the home that will not leave anyone indifferent. Each one contributes a style: Casa Pasarela represents minimalism, modernity, while 360 Interior Home shows the classic with modern touches.
To be able to join it has been necessary for Casa Pasarela to change its date and adapt to 360 (which replaces the International Furniture Fair of Madrid). In this way, the two trends are united in a proposal that focuses on the union between brands and distribution "to emerge from the crisis" and create a new concept of trade, which they call "the global store," according to Juan. Ordax, father and promoter of the idea.
During 5 more days of 200 companies will coexist in Ifema, among them Italian, French, British or Portuguese brands, which will occupy stands of 60 or 70 square meters (lower than other years due to the number of exhibitors). In them will be represented distributors, trade, brands ... and the consumer, who will have free entry on 29 day, since the rest of the days is only for professionals.
Further information: Ifema