Since the first half of the nineties there has been a technological transformation in the way we communicate and has been unavoidable to accept it. Almost obsessively we have in our hands the possibility of accessing information of all kinds, the one we want, and sharing it in an unlimited way. Immediate and personalized telephone connection, live video from any part of the world, audio and image recordings whenever you want and with instant playback.
The future did come but the aesthetic that we expected and that the visionaries of the seventies and eighties were showing us so eagerly was not the right one. Futurism became retro and the new images have nothing to do with silver clothes, spaceships, neon lights, or humanoid-looking robots, chromed and adorned with screws.
The aesthetics of the future, that is, the aesthetics of communications and technology, has a basic element: the pixel. All the images we see on television screens, computers, mobile phones, audio and video players are built with an amount of pixels per inch that according to their quality have better or lesser fidelity.
And a little further, and built with pixels, are the new signs and symbols. We all have in mind the cursor in the form of an arrow, the white apple, the windows, we use the specific typographies for digital media, we are familiar with the labels, the comments, the tabs, the diskette to save the changes, the magnifying glass that allows us to search already the yellow folder in which we file.
Almost 20 years gone by, the pixel iconography has crossed the borders of the digital and has taken shape in the real world. It appears initially in the shirts, which are the ideal space where any image is popularized and propagated, and we are already in lamps, tables and chairs.
An example of this incursion of digital icons in real spaces, not virtual, is the FOLDER chair of the RITA house, a multidisciplinary graphic design, industrial and furnishing studio located in Montreal, Canada. The proposal uses the proportions of the rectangle typical of the "folder" icon, with its unique tab, and turns it into the back of a folding chair, of a "digital" green color and that stacked on top of one another looks very "windows" or very "mac" according to the preferences of the user.
More information on the website http://ritaritarita.ca